Privacy Policy

1) What we collect

• Info you provide: name, email, and any message you send us (e.g., waitlist/newsletter signup or contact form).
• Payments (if/when offered): processed by Stripe; we don't store full card numbers.
• Automatic data: IP address, device/browser, pages viewed, and interactions via cookies/analytics.
• Sensitive data: Please don't send medical details. Our content is educational coaching—not medical care.

2) How we use it

• To operate, maintain, and improve our site and offerings.
• To communicate with you about updates you requested (e.g., newsletter, waitlist).
• For analytics, security, fraud prevention, and legal compliance.
• Marketing with your consent (you can unsubscribe any time).

Legal bases (where applicable): consent, performance of a contract, legitimate interests, and legal obligations.

3) Cookies & analytics

We use essential cookies (to make the site work) and analytics cookies (to understand usage). Where required, a banner will ask for your consent.

• Essential: security, load balancing, basic functionality.
• Advertising: only if we run ads or remarketing in the future.

We do not currently use a cookie preference management tool. If we introduce one in the future, we will provide a link here to manage your preferences.

4) How we share information

We share information with service providers who help us run the business; they may access data only to perform services for us:

• Website/CMS: Squarespace, Inc.
• Email/newsletters: Substack
• Payments: Stripe
• Scheduling/meetings: Zoom

We may also disclose information to comply with law, protect rights and safety, or in a business transfer.

5) Your privacy choices & rights

• Emails: unsubscribe via the link in any message.
• Access/Deletion/Correction: Email aalfini@e4strength.com and we'll respond as required.

We do not currently sell or share personal information, or use targeted advertising, under CPRA or the Colorado Privacy Act. If this changes in the future, we will update this policy and provide an opt-out mechanism here.

Depending on your location (e.g., EU/UK, California, Colorado), you may have additional rights such as data portability, consent withdrawal, and the right to appeal a decision (Colorado). We will verify your identity before fulfilling a request. Authorized agents may submit requests with proof of authority.

6) Security & retention

We use reasonable safeguards (encryption in transit, access controls). No method is 100% secure. We keep information only as long as needed for the purposes above or as required by law.

7) Children's privacy

This site isn't directed to children under 13. If you believe a child provided personal information, contact us and we'll delete it.

8) International data transfers

Our providers may process data in the U.S. and other countries. Where required, we rely on appropriate safeguards (e.g., Standard Contractual Clauses).

9) Changes to this policy

We may update this Policy from time to time. The "Last updated" date above reflects the latest version. Material changes will be highlighted here, and we'll seek consent where required.

10) Contact

Questions or requests? Email aalfini@e4strength.com or write to E4 Strength, LLC, 6694 Monterey Pine Loop, Colorado Springs, CO 80927.